One for all,
all for one.
Our Story
Founded in Dubai in 2020, OFA has care, quality and authenticity set into its identity. From day one, designer and founder Hala Alasmari has collaborated with Dubai’s best artisans to create handcrafted jewelry, and has continued to work closely with her local community ever since.
At the heart of the brand are thoughtfully produced designs that evoke a culturally rich heritage and a spirit of celebration. Ofa is known and loved for its authentic and luxurious jewelry, personalisable designs, and wearable pieces, made for fashionable souls and creative dreamers.
Our Story
Founded in Dubai in 2020, OFA has care, quality and authenticity set into its identity. From day one, designer and founder Hala Alasmari has collaborated with Dubai’s best artisans to create handcrafted jewelry, and has continued to work closely with her local community ever since.
At the heart of the brand are thoughtfully produced designs that evoke a culturally rich heritage and a spirit of celebration. Ofa is known and loved for its authentic and luxurious jewelry, personalisable designs, and wearable pieces, made for fashionable souls and creative dreamers.
Our Mission
Since our beginning, our mission has been to build through OFA a community where we could celebrate each other with authenticity. We believe that the fusion of individuality and community results in a space of self-expression and growth. We envision jewelry as an expression of self and we aspire to create pieces that will make you feel confident and unique while being part of an empowering community.
Our jewelry is designed with you in mind. We aspire to encourage you to celebrate yourself with jewelry, while supporting craftsmanship and local communities.
Our Designer
Ofa was born out of Hala’s passion for design and fashion, to create timeless jewelry using only precious materials and high-quality stones that will stand the passing of time and trends. Major in Architectural Design and graduate in Professional Jewellery Design from the prestigious International Gemological Institute (IGI), she designs every piece with meaning and dedication, from the original sketches to the final results.
Our Values
We are committed to creating thoughtfully produced, socially responsible jewelry that you can feel great about wearing. From our manufacturing choices to our organizational culture, making better decisions across the business, which reduce our environmental footprint and maximize our positive social impact, is a constant work in progress.
We also stand by the forever quality of our pieces. Each and every one comes with a two-year warranty that guarantees that we’ll take care of your piece should any damage due to the metal or workmanship occur. In partnership with our jewelers, we select materials for their high quality. We only work with 18k gold, diamonds and gemstones that are carefully chosen.
Our mission
Since our beginning, our mission has been to build through OFA a community where we could celebrate each other with authenticity. We believe that the fusion of individuality and community results in a space of self-expression and growth. We envision jewelry as an expression of self and we aspire to create pieces that will make you feel confident and unique while being part of an empowering community.
Our jewelry is designed with you in mind. We aspire to encourage you to celebrate yourself with jewelry, while supporting craftsmanship and local communities.
Our Values
We are committed to creating thoughtfully produced, socially responsible jewelry that you can feel great about wearing. From our manufacturing choices to our organizational culture, making better decisions across the business, which reduce our environmental footprint and maximize our positive social impact, is a constant work in progress.
We also stand by the forever quality of our pieces. Each and every one comes with a two-year warranty that guarantees that we’ll take care of your piece should any damage due to the metal or workmanship occur. In partnership with our jewelers, we select materials for their high quality. We only work with 18k gold, diamonds and gemstones that are carefully chosen.
Our Jewelry
At the heart of OFA Jewelry lies a passion for crafting exceptional pieces that intertwine tradition and modernity. Each collection is meticulously designed with care, drawing inspiration from the rich cultural tapestry of Hala's home country, Saudi Arabia. Our jewelry is a harmonious blend of elegance and innovation, brought to life using the finest 18k gold and exquisite diamonds. With every piece, we celebrate the stories of heritage and avant-garde expression, creating jewelry that resonates with the souls of those who seek both refined beauty and bold creativity.
Our Jewelry
At the heart of OFA Jewelry lies a passion for crafting exceptional pieces that intertwine tradition and modernity. Each collection is meticulously designed with care, drawing inspiration from the rich cultural tapestry of Hala's home country, Saudi Arabia. Our jewelry is a harmonious blend of elegance and innovation, brought to life using the finest 18k gold and exquisite diamonds. With every piece, we celebrate the stories of heritage and avant-garde expression, creating jewelry that resonates with the souls of those who seek both refined beauty and bold creativity.
Our Designer
Ofa was born out of Hala’s passion for design and fashion, to create timeless jewelry using only precious materials and high-quality stones that will stand the passing of time and trends. Major in Architectural Design and graduate in Professional Jewellery Design from the prestigious International Gemological Institute (IGI), she designs every piece with meaning and dedication, from the original sketches to the final results.
Interested in learning more about our designer? Hala has a message for you...